One of the most important things about any business is to ensure that you market it well. Regardless of whether you are selling a hair dye or a helicopter, if you don’t know who to target and how to target him or her, there is no way you will be successful. You can’t sell hair dye to a bald guy and you definitely can’t sell a helicopter to a pauper.
This is why marketing plays a critical role in ensuring that a business is successful. To start off on understanding how you can make your taxi business successful using the best practices of the marketing world, we have to first understand what are the existing horrible practices prevalent in the industry.
The hope of magic
It seriously bogs our brains when we see the world hoping for some miracle that their business would just swish up. We really hope to god that people would open their eyes and realize that business isn’t a walk in the park. Especially when it comes to a taxi business. The taxi market is quite a busy one. There are quite a few taxi companies in the world and each one is trying hard to make their own mark in this industry.
If you wish to stand out from the rest and emerge as one of the worlds most significant and large company offering taxi services, then you have to be absolutely sure that the world knows about you. Make sure that the people know about your company and what it does. Market yourself and the top selling highlights of your taxi business. Stop hoping for magic. Make sure that you get into action.
Following the “Trends”
Trends are like blizzards. They come, zip through and then go away. You don’t want to involve yourself in that kind of a marketing strategy. It’s okay if you want to partake in the blizzard but it’s not okay if that is the basis of your whole entire marketing plan. Marketing is a deep and multilevel system. You have to understand the impact that every action will have on your product.
This is why; the best way to approach this is to first study what’s going on in the world of your particular business, what are the strategies that your competitors are following, what kind of an outcome is it getting for them and what is the best way for you to handle it. Also, make sure that you understand and use the social media platform well but don’t become dependent completely on it.
Avoiding Press Releases
We can’t understand what it is about different companies in the taxi sector but they tend to avoid Press Releases like the plague. Please don’t worry about what the press is going to do to your business. It is not going to hurt you.
Make it a practice to start releases press statements often. It is not going to be too expensive.
Many online web portals carry out press release for free. You can introduce different offers, various kinds of plans and other modifications that you keep doing in your app and make press releases of the same.
Not paying attention to local advertising
It is agreed that an online business needs a lot of online promotion, but completely sidelining the local mediums isn’t a wise thing to do. Basically, one may be an avid user of the internet but how does he know where to find you?
Make sure that you pay attention to offline mediums just as much as you pay to online advertisement. Think about your target audience and where you can get maximum visibility. Ensure that you bombard the senses of your potential clients with the information that you are giving about your company, your brand and your services.
Pay attention to the art work
Don’t get lost in the crowd with mundane creative’s. The ad business has elevated itself to a whole new level. There’s glitterati just about everywhere in it. There are so many new forms of expression available today that if you don’t think out of the box or do something unique, you will end up getting lost in the crowd.
Since it is a new business venture, it is best to hire experts to take care of it. Get in a creative agency to prepare an advertisement for you that will make people stop in their tracks. It has to be something that builds intrigue and curiosity in your potential client base.
If you want you can go through a proper series of ads and publish one after the other to make sure that the interest of the people is continuously there. Their curiosity should be so much that they get excited about your services.
On the Whole
App based taxi business is a phenomenon to reckon with these days. They are at an all time high and work in the most seamless manner. But the popularity of these businesses has made the struggle to emerge on top a little difficult. However, with the right kind of a marketing strategy you will definitely be able to make sure that more and more people know about you.
Before you plan a proper strategy, it is best that you shake yourself out of the bad strategies that you have been practicing. Identifying your mistakes is the first step to making a healthy business choice. So, if you are doing it wrong, take our advice and shake yourself right. Find out all about what you need to do in the right way and then get it done right.
The biggest step has already been taken. You have already decided to become an appreneur. If you are reading this blog, chances are that you have already come to the conclusion that the app based market is the future of the world now and it seems like the most profitable business domain for the present time.
Apps have become our new reality. As more and more people have started relying on their smartphones for their every need, it has become apparent that people from every industry are soon going to start relying on one form of application or another.
Regardless of what industry it is, today, there are apps for everything. The trend was probably started by Uber. No one could have ever imagined that Uber would be able to break the wheel of the normal business functioning and introduce something that is so novel, organized and easy.
The taxi business
The taxi business is one of the first that reached us in an On Demand format. This means that people could hire a cab instantly whenever they wanted it. They did not have to make any kind of pre booking or so. Just click, tap and hire the cab in question.
After the Uber app started, many other different apps came to the fore as well. There were many companies who wanted to start their own mobile app because it was a big potential market. Today there are many taxi apps in the market like Lyft, Ola, Gett and so on and so forth. Still there is a gaping need worldwide for even more applications to ensure instant pick up and drop.
How to start your own taxi business with an app
If you are keen on getting into the thick of it with the help of a taxi app then you have to make sure that you get your hands on the right mobile application. There are quite a few companies out there that are developing taxi apps which can be launched under your brand name with your logo.
To be absolutely certain that you are buying the right app it is always suggested that you take a demo of the Uber taxi clone application and match it with your requirements. Does it suit your needs? Do you have everything in the app that will be helpful for you? If not for another option.
Connect with the right Uber clone app provider and acknowledge the service that they are providing to you with their app. Before purchasing the app, ask your app provider whether they will be providing you with the app's licensed source codes or not. It is necessary to have licensed source codes so that you can ask your developer to make customization if any new feature arrives. Also, you can select your logo and can ask the clone app provider to white-label your app by placing your logo on to the app. White labelling will give your Uber clone app a brand name.
What is the Uber clone source code?
In computing, source code is any compilation of code, perhaps with comments, written using a language hat is readable by humans. This is generally done in the form of plain text. The source code of a program is expressly intended to make the task of computer programmers easier. They are the people responsible for getting a program to do what it does.
The source code of any application is basically the blue print of it. Source code is the primary component of a computer program that is formed by a programmer. It is made in a particular way that can be easily understood and read by human beings. This source code enables people to modify and change the app as per their particular preference whenever they want to.
Say for example, the Uber taxi clone that they have purchased comes with 2 languages. You purchase the app and launch it successfully in your country. However, in a year’s time you think of expanding these services even more. So, you want to step into another country. So how do you add another language and currency in the app? You can do it if you have the source code.
Why spend extra on it?
There will be companies that sell you the app without giving you the source code. It might be cheaper now but it will end up costing you much more in future. The additional cost might not be too much right now, but in future, you will have to make a payment for every single change or modification that you require.
In this case, it is better for you to purchase a complete package of an uber clone app that will include many advantages for you. For saving a little you will pay way much more. Ask the same firm to give your customer support for a year or two. As you may not be that much of technical person to handle a business that is based on an app, it is always a good idea to rely on the experts.
You are now faced with a situation that requires you to choose between buying a version of the app without the source code, or one with it. It is always advisable to go for the one with the source code because each and every change will be now in your own hands. When you go for the Taxi booking software, make sure that you buy Uber clone source code!
Frances Harper is a technical writer for Mobile industry since 5 year.