Gojek has been ruling the market because it is so diversified. Regardless of what the user needs the application has become the go to solution for every customer. However, does that mean you too can’t be just as big? Not really. In fact, the bigger the company gets, more are the number of different companies that come up for the purpose of imitating their business and offering such solutions to the people at better and more lucrative offers. Here are a few things that you can do to ensure that your company can beat Gojek at its own game and come up as the new billion dollar unicorn. Become Personal The biggest disadvantage of any industry giant is that it becomes impersonal. Since the company itself has become so large, it sort of disconnects with the people that it is meant to serve. Gojek primarily entered in to the market hoping to make a mark with the local service providers. It wanted to make it easy for Ojek drivers to find jobs easily and for the users to get the Ojek when they need it. However, now, after as many years that it has been there in the market, Gojek has lost touch with the drivers themselves. It has now completely shifted its focus towards the happiness and satisfaction of the customer and not of the Service provider. This can never be a successful business model. If more Service providers register with the application, the users will find more rides easily. The frequency will increase and therefore more and more uses will be incentivized to download and use Gojek. This is the flaw that you can get over. Then service providers will definitely appreciate the fact that there is someone who is paying heed to their interests rather than just that of making more profits. Keep your percentage commission low. By doing this you are actually giving them the chance to earn some money by using the app. If you don’t, they’d just rather not use any app at all and go back to how things were earlier. Make sure that they are happy and there is nothing more motivating than money. One download
Gojek’s biggest flaw is that when you download the app and start using it, there may be certain parts of the app, to access which, you will have to download another app. That is not only very irritating, it is also not acceptable. It is so inconvenient for people to keep downloading different apps and keep registering into different apps even though they claim to belong to the same one. On the whole The first step is often the hardest step to take. People get scared of what to do and what not to do when undertaking a new venture. However, it isn’t something to be scared of. Once you have bought a gojek clone application, all you need to do is to make sure that you have overcome Gojek’s own shortcomings, and then you will surely be able to rule the market.
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AuthorFrances Harper is a technical writer for Mobile industry since 5 year. Archives
April 2023
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