Building a community around your business means you need to brainstorm more and create a well-thought plan that actually works. A community cannot be built overnight but as everyone knows one has to be patient with everything. But, the key question is, why is building a community important for a business? Well, there are two key reasons why. One, it helps to maintain success in the long run and two, it can bring unforeseeable profits to your business. So, how do you build a better community that supports your product, service, or business in return? That’s exactly what we are about to learn in this blog. Follow these tips to build a better online community for your business. Create a Platform Where People Can Connect Community is a commonly spoken term. It is thrown about a lot, but one thing that is core to forming strong communities is that it has to have deep bonds between individuals. A business cannot create a community if a close connection or bond is missing. Therefore, it is crucial to building open platforms where community members can communicate on a common topic. The platform should be free of a business’s tone and it must promote open conversations. It becomes the duty of the business to keep reminding the community that they ‘belong’ and are valued. Create a User-centric Platform If you want to build a community that sticks for a longer duration, you need to have a well-structured, user-centric business. Suppose you are building an App like Gojek that offers multiple services in one place. Now, how can you make it user-centric? Well, it is simple. To build a Gojek-like app, you must start by studying your community and its needs. Say, by launching a multi-service app, you can help every common man with every activity they do in the day right. This may include everything from washing their cars and homes to commuting from one place to another, scheduling appointments with a doctor, getting food from restaurants, etc. And to ensure that your app ‘servers’ your users or community perfectly, you have to consider these components - ● A simple and interactive UI/UX ● Remain informative ● Provide multi-platform support such as booking services from iPad, KIOSKS, websites, calling the dispatcher panel, etc. Your Customers Can Be Your Brand Ambassadors Your customers and community members can be your brand ambassadors. The basic job of an ambassador is to passionately spread the good word about your brand, product, or service. Community members can help you with promoting your business on Facebook, Instagram, and other social media channels. For example, Gojek Indonesia is making their drivers their brand’s face and promoting. The campaign is called Driver Jampolan where the brand is describing that the drivers are the actual heroes! Always Be Genuine One of the foundation pillars of building a community is ‘genuineness’! There are a lot of businesses that misuse the power of social media and other platforms to create a community that soon turns to ash. However, if you are really planning to build a community with a strong foundation, you must understand authenticity. You have to be honest with your audience to convert them into loyal customers and a community in the long run. They must feel connected to your business and brand. In Conclusion: Now that you are aware of how you can build a community and boost your business. Get, set, and go! Well, the bottom line of this blog is that if you are aiming to become successful quickly and easily, a loyal community can play a huge role in it. All you have to do is demonstrate to them that you are passionate about satisfying their needs and are ready to take their concerns at hand! Comments are closed.
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AuthorFrances Harper is a technical writer for Mobile industry since 5 year. Archives
April 2023
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