Gojek is a wonderful app. It has helped a lot of people with a lot of their needs. The Indonesian people are now somewhat completely dependent on the Gojek App for practically all their needs. However, it’s not all flowers and perfumes in the Gojek world. There are a few pitfalls that the app needs to overcome considering the fact that there is a whole world left to conquer. Just like they say, one man’s food is another man’s poison. It might be interesting to note that there are quite a few Gojek clone apps in the market today. They seem to have perfected the complaints that were found in the original app. Is this the mark of the beginning of a new giant appreneur? Before we discuss that, let us find out what are the biggest drawbacks of Gojek. Driver Partners or Just Hired Guns? The format of the Gojek app requires independent drivers to register into the app and offer their services. This makes them “partners”. GoJek terms its service providers as Driver Partners but the common complaint has been that they aren’t ever involved in any decision making. The company completely lacks communication when it comes to communicating the ongoing changes in the company, Gojek seems to lack initiative. Local Gojek Drivers confirmed that when the tariffs were changed, the drivers were not consulted on it, even though it affected them directly. The Gojek Company has a few expectations from the app. initially, the Gojek drivers would wait idly until someone found them, but now, the Gojek app expects its drivers to circle around areas which are popular for more rides. If a driver doesn’t find a ride for over half an hour in one place, he is supposed to move on to the next place. Driver’s claim that some drivers have been successful in circumventing the app’s tracking system through inaccurate GPS systems such as the FakeGPS. This is a big cause of concern because if the drivers are successful in duping the Gojek’s tracking system, then it is pretty evident that they can do it while on a ride. This poses a serious security threat to the passengers. Neglecting the Main Component The main component of this business is the app itself. Gojek has put too much focus on spreading its wings and expanding. From a simple driver passenger app, today it has turned into a Ride + Delivery + Service provider application. However, the basics aren’t very well sorted. The app sometime glitches. There may be certain bugs that need fixing and a few updates that need to be employed, but instead of focusing on making what they have flawless, they are apparently pushing hard to grow into. Rumor has it that they are trying to launch a brand new product by the end of this year. Developing a Loyal Driver Base When the focus is too much customer centric, the providers get neglected. Gojek has right now dedicated the bulk of its attention in giving the customer just about everything. However, its approach seems neglectful of the drivers. This means that the drivers don’t feel very valued or respected in their dealings with Gojek. This all but guarantees that people will not remain loyal to the app. The strength of any good app is their workforce. If the fleet is small, the users will reduce too. Announcing their Changes Being such a big brand, people naturally expect Gojek to keep innovating and offering newer options to the market. Whenever they come up with something new, they have to make sure that the people know about it. Sometimes, they keep making minor modifications without looping in the users and that is not the right thing to do. They aren’t engaging their customers enough to keep them interested in using their apps for all the potential that it has. Training the drivers An app is a novel concept for a lot of people. Forget about the users for a while and think about it from the perspective of the driver. Not all drivers are comfortable with smartphones or all the functionalities that are there in one too. This is why, an app so complex as Gojek definitely needs to make sure that they have to train the drivers. But training them just once is not going to be enough. People tend to forget things. So, a periodic training and motivation session is an absolute must. It keeps the drivers engaged in their work and keeps them motivated to work even harder for you. This is the only way you can ensure that all the drivers are working in synergy towards a common goal of success. How Others are Taking Advantage
GoJek isn’t present everywhere. There are many countries where Gojek is yet to enter. However, the Gojek clone app is already up and running. Since these are the issues with the app the new clones are trying to get over the pitfalls of the existing Gojek app to ensure that their new app smells of success. They are ensuring that the app can give both, the users as well as the service providers an exceptional experience so that all parties involved are happy. If you are planning to start your own Gojek like business ensure that you are well aware of all the things that the existing app is falling short on. Once you know that, it will be a lot easier for you to decide how you should proceed with your own business.
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AuthorFrances Harper is a technical writer for Mobile industry since 5 year. Archives
April 2023
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