Post the pandemic, you are all set with creating waves in your new taxi business, but don’t really know where to begin? Well, don’t worry, you aren’t alone in this. There are thousands of new entrepreneurs starting a brand new journey, turning over a new leaf and hoping to make it big with their own taxi booking business set on a digital platform with the help of the Uber clone app. This is why; we have put together this blog post to assist you in understanding where you can get the best feature rich Uber clone app and once you have it, how you can effectively promote it in the market to ensure that your customers always choose you over their competitors. GETTING THE RIGHT UBER CLONE APP There are so many Uber clone and taxi booking app variants in the market, that it is a wonder that only 13% of the industry is as yet occupied. This means, the rest of it could be yours for the taking! The only major concern is to find the right app and then to launch it in the most effective way. So, how can you be sure if the app in front of you is the perfect solution for you? The first thing that you must do in order to determine this is to make sure that you understand your own requirements, hopes, aspirations and fears and then start your search. The Uber clone apps that you will find in the market will all have their own USPs. It is up to you to check them out and find out the one that seems to justify your requirements. If you feel like even after having done a lot of research you don’t have adequate information regarding what features you should have in your app, make sure that you speak to the app development team of the companies that you are checking out Uber clone apps from. Their experience will allow you to understand the market better. Once you know you are comfortable with a particular Uber clone app, you can run a live on road test on it. Make sure that you download that app on various devices so that you can test it out in real time to see if it is an effective solution for your business. It will also help you if you look for a white label on demand mobile app development company that assumes the responsibility of not just white labelling the app with your custom requirements, but also launching it on the Google Play store and the iOS app store under your server credentials for you so that it does not get rejected owing to any technical reason. Now that you have your Uber Clone App, let us move on to discussing effective promotion and marketing strategies that can help your business. HOW TO PROMOTE YOUR BUSINESS WITH THE UBER CLONE APP? Marketing your brand is of critical importance. You have to make sure that your app is spoken about in the circles so that more and more people download it and you can make more money from it. REFERRAL PROMOTION This is a promotion scheme using which you can make sure that your existing customer base looks for new customers themselves. Basically, if your existing rider refers someone to use your service, you can offer them a discount on the next ride. In this way, your existing user base will do the work of promoting the business for you. USE YOUR FLEET FOR ADS Have you seen those stickers of Uber or Ola in all their taxis? You can do the same! Make sure that all the taxis registered with you carry a sticker of your logo. That way more and more people, even people on the street as the taxi passes them by, will be able to see your company’s logo and thereby recognize your brand. OFFER SPECIALISED SERVICES AND PROMOTE IT Who said a taxi app needs to be just that? There is a tone of innovation that you can introduce in this particular industry as well. For example, instead of keeping options just in the type of vehicle, you can also keep options such as taxi for the disabled where the car is fitted with accessible accessories, college car pooling or ride sharing, inter city car sharing and so on and so forth. As you do this, make sure that you highlight these features in your other forms of advertisements. UTILISE THE POWER OF SOCIAL MEDIA Social media can get you more eyeballs than any other medium today. Therefore, make sure that you have a marketing strategy in place that helps you spread the word and create brand awareness across social media platforms. Comments are closed.
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AuthorFrances Harper is a technical writer for Mobile industry since 5 year. Archives
April 2023
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